Ever since I started creating content online and on social media, I’ve been asked this question several times (and even more so in the past 30 days).
“Kyle, why did you start your blog? What are you goals with this? But why?!”
Richard Branson said: “I’m prepared to try anything once.”
That was the mindset I approached launching my website with. It started out as an experiment.
We live in a new era now with the rise of social media and the strength of the internet. The way we connect with people and the way we do business is changing minute by minute.
I still notice a lot of confusion out there when it comes to blogging, personal branding, and doing business online.
This article is going to explain in great detail why I started my website and why I started branding myself online with hopes to clear some of that confusion.
First I’d like to say that I don’t consider my website a blog. I don’t resonate with the word “Blog” but I understand why we use the term. I consider my website a business.
To most of the world, blogging is a joke.
Don’t be fooled though, blogging is big business.
In simple terms, this is essentially how you make money online:
- Set up your website.
- Create and distribute free content.
- Convert people who resonate with your content into email subscribers.
- Send your subscribers valuable content that builds trust.
- Sell products or services that your subscribers want.
You see? Just 5 easy steps.
Just kidding, it’s freaking hard to do. The process is simple on the surface, but each step is enormously complicated and requires extraordinary skill.
But is it worth it? Absolutely.
In my case, I didn’t start my blog to make money. That was never my intention.
If you’re looking for an easy way to make money online, do NOT start a blog. In my opinion, it’s a terrible way to make a few bucks on the side.
For one, there’s the time investment. For two, there’s a good chance in failure. In other words, it’s exactly like starting a business.
Can you get rich?
Sure, that’s why many people are attracted to entrepreneurship. If you start and grow a successful business, you can make millions or even billions of dollars. High risk, high reward.
Why I Started A Blog
My original intention with the blog was this:
01 – To create a space online where I have a collection of all my BEST thinking. If I ever have good thoughts or ideas, I can write them here and produce quality work. I will always be able to revisit these documented ideas and I will easily be able to share them with people who might find them helpful.
02 – To LEARN. I’ve found the best way I learn and internalize something new is to first learn it myself and then teach it to others. Thoughts disentangle themselves when they pass through the lips and fingertips.
03 – To achieve greater clarity about my life, my work, and what matters most. That’s enough, and more than most people have.
04 – To share content and resources that were helpful for me. Everything I learned that benefited me was from somebody else. I want to keep the ideas going because I know what the feeling is like when you have a big breakthrough.
05 – To network with like-minded people and form alliances that serve each other. Having an online platform turns out to be one of the BEST ways to market and connect with other influencers and it’s basically FREE.
06 – To give value and make a positive impact. It’s quite a rush to receive positive feedback. Hearing about how something you said changed someone’s thinking or inspired them to do something they wouldn’t have done otherwise is priceless.
07 – To be in two places at once. Have you ever heard anyone say: “Man, I wish I could be in two places at once.” Well, now you can. I can be sleeping and someone can be reading this and learning about me. I can be at work and I can also be speaking to someone through one of my articles, videos, or podcasts. I can be on the beach and someone can purchase one of my eBooks.
The internet is a very powerful tool if you know how to wield its power.
08 – To attract the right people into my life and repel the wrong ones. Great things start to happen when you create authentic content. Your content, your blog, and your brand works as a filter. People will either love it or hate it. It’s a win-win situation for everyone.
Never filter yourself to fit in. You’ll make friends you don’t want and you’ll miss out on the people who’d love the real you.
If you try to please everyone, you'll end up pleasing no one.
— Kyle Nitchen (@kylenitch) February 8, 2017
09 – To build a personal brand and increase my level of influence. Whether you realize it or not, you are a personal brand. When people think of you, what do they think? Is it positive or negative? Do they think you’re a joke or do they take you seriously?
Most people have not realized that personal branding is your most valuable personal asset. It goes with you on any journey you go on. It follows you, connects you and improves you over the course of your life.
When you have a successful online personal brand, you become a media channel. When you become a media channel, people come to you. And when people come to you, you no longer have to go marketing and advertising to get their attention. They are already paying attention to you, which does nothing but endlessly open doors of opportunity.
Developing a strong personal brand online is the same as developing a strong personal brand offline. The principles are the same.
How do you build a strong personal brand offline? You shake peoples hands. You look people in the eye. You tell the truth. You treat people with respect. You make people feel great. You produce quality work. You go the extra mile. You give without the expectation to receive. You lead by example.
Take those same principles and apply them to your online brand so the two are congruent.
Developing your personal brand is the same thing as living and breathing your resume.
10 – To open up doors that weren’t there before. My website has brought in tons great connections, new relationships, and exclusive experiences that I would never have been exposed to.
I’m going to Las Vegas this weekend for a business event and after party, free.
I was on the phone this morning with a gentlemen who was pitching me some business ideas.
I made a new friend in the construction industry last week.
I’m telling you, there is no better time to be alive and ambitious then right now.
“Content is the gateway to opportunity.”
– Gary Vaynerchuk: Investor, CEO VaynerMedia
I truly believe that if you’re not consciously and intentionally watching what you put out on the internet and social media, you’re behind and you need to catch up.
In 5 years, I’m sure this will make much more sense. But don’t wait until then.
Don’t get confused thinking these social networks (Facebook, Instagram, Twitter, SnapChat, LinkedIn) are toys.
Social networks are not TOYS. Social networks are TOOLS.
They’re tools for getting your message out there, connecting with like-minded people, marketing yourself, spreading good ideas, creating opportunity, and documenting/sharing your positive life experiences.
Social media outlets are really tools that should be used to accelerate the story that’s told about you because of what you did in real life.
Life is lived in the real world with real people and that’s how it always will be.
Here are some other things you can expect to happen after creating a blog:
- You’ll become a better writer.
- You’ll become a better thinker.
- You’ll live a more intentional life.
- You’ll develop an eye for meaningful things.
- It’ll lead to healthier life habits.
- You’ll make more money.
- You’ll inspire others.
- You’ll become more well rounded in your mindset.
- You’ll become more comfortable being known.
- You’ll become more confident.
- You’ll gain a better understanding of the world.
That’s why I started a blog. I wanted to share my best work, connect with the right people, gain clarity, open up doors, accelerate my story, and increase my level of influence.
Remember, you don’t need to blog as a means to get rich or as a means to gather a huge following. The change that a blog will cause in your own life is reason enough.
Now go out in the real world and lead by example.
PS: Feel free to contact me at anytime if you have any questions about blogging, starting a blog, or building a personal brand. I’m here to help you in anyway possible.